“It’s a lot more fun to see people build upon their strengths and find success, than to flounder in weaknesses.” – Jarod Latch

In this episode, Tim Flanagan and Amanda Kramer are joined by Jarod Latch. Jarod is the co-founder and COO of Spiracle Media, which has been selected four times as one of Charlotte Business Journal’s Best Places to Work. Spiracle has continued to thrive since it was founded in 2011, despite the impact of COVID-19. Spiracle relentlessly strives to bring its partners and employees real value. As Jarod mentions in this conversation, this can only be accomplished by intentionally cultivating a culture that builds employees up. Jarod says the belief in family and quality of life for his employees are the core principles of the company. And a positive customer experience starts with an employee who truly feels valued.

Choosing positivity is another core value of the company. It is important to focus on strengths of the team rather than weaknesses. Building on strengths and working to succeed together should be a collective goal. Jarod adds value to his team by taking them on company retreats to promote bonding and togetherness beyond the workplace. Jarod surrounds himself with individuals that are going to push him to not only clearly define his personal and professional goals but to also take calculated measures to achieve those goals.

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