In the world of public opinion research, engaging respondents is more than just a numbers game—it's about creating a relationship built on trust and mutual benefit. In this episode of POP, the Public Opinion Podcast, Mike Dennis, Senior Vice President at NORC at the University of Chicago and founder of AmeriSpeak offers best practice tips in panel management that lead to effective respondent engagement.

Host: Frank Kelly, Market Research Practice Lead at Virtual Incentives

Guest: Mike Dennis, Senior Vice President at NORC at the University of Chicago and founder of AmeriSpeak