Profitable growth companies have 12% higher net revenue retention than their peers. Better customer data allowing companies to predict churn, which can drive churn rates below 10%.

Renewals are the conduit to profitable revenue growth. Alexander Group sees the leaky bucket syndrome, where companies have a lot of new bookings, but the revenue growth they see is not where they expect it to be because they have a churn problem.

Luke Mraz and Elena Ryan of the Alexander Group share the latest trends and best practices from our recent research on renewals for XaaS organizations.