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Best Practices: Bill Gerber on Leveraging Technology in Your Practice
Join the conversation as Steve Alexander, Head of Growth at Anagram, sits down with Bill Gerber, founder and visionary of OMG! Optical Marketing Group, to explore how practices can make technology work for them, not against them
With decades of experience helping eyecare professionals modernize their businesses, Bill shares how diagnostic, retail, and management technologies can streamline operations and enhance the patient experience. From adopting patient-facing tools to training your team and avoiding tech fatigue, the discussion breaks down what it really takes to integrate innovation effectively.
Bill and Steve also dive into the importance of strategic planning, consistency, and understanding your ideal patient when implementing new systems. Whether you’re evaluating your next software investment or refining how you use the tools you already have, this episode offers a grounded, practical roadmap to using technology as a driver of growth, efficiency, and patient satisfaction.
Episode Breakdown
00:00 Introduction and Guest Welcome
00:27 Leveraging Technology in Eyecare Practices
00:57 Patient-Facing Technology and Its Challenges
02:18 Adopting and Implementing New Technologies
04:56 Choosing the Right Technology for Your Practice
06:42 Effective Implementation and Staff Training
09:52 Strategic Planning and Long-Term Success
13:10 Case Studies and Real-World Examples
15:49 The Importance of Strategic Planning
19:39 Marketing and Implementation Challenges
20:10 Frustrations and Marketing Strategies
20:44 The Medical Equipment Industrial Complex
21:58 Consistency in Patient Experience
23:47 Identifying Your Ideal Customer
25:58 Scheduling Dispenses for Better Sales
29:43 Retail Finesse and Design
31:44 Leveraging Technology for Customer Convenience
34:30 The Multi-Pair Eyewear Strategy
36:15 Conclusion and Contact Information
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By Steve AlexanderJoin the conversation as Steve Alexander, Head of Growth at Anagram, sits down with Bill Gerber, founder and visionary of OMG! Optical Marketing Group, to explore how practices can make technology work for them, not against them
With decades of experience helping eyecare professionals modernize their businesses, Bill shares how diagnostic, retail, and management technologies can streamline operations and enhance the patient experience. From adopting patient-facing tools to training your team and avoiding tech fatigue, the discussion breaks down what it really takes to integrate innovation effectively.
Bill and Steve also dive into the importance of strategic planning, consistency, and understanding your ideal patient when implementing new systems. Whether you’re evaluating your next software investment or refining how you use the tools you already have, this episode offers a grounded, practical roadmap to using technology as a driver of growth, efficiency, and patient satisfaction.
Episode Breakdown
00:00 Introduction and Guest Welcome
00:27 Leveraging Technology in Eyecare Practices
00:57 Patient-Facing Technology and Its Challenges
02:18 Adopting and Implementing New Technologies
04:56 Choosing the Right Technology for Your Practice
06:42 Effective Implementation and Staff Training
09:52 Strategic Planning and Long-Term Success
13:10 Case Studies and Real-World Examples
15:49 The Importance of Strategic Planning
19:39 Marketing and Implementation Challenges
20:10 Frustrations and Marketing Strategies
20:44 The Medical Equipment Industrial Complex
21:58 Consistency in Patient Experience
23:47 Identifying Your Ideal Customer
25:58 Scheduling Dispenses for Better Sales
29:43 Retail Finesse and Design
31:44 Leveraging Technology for Customer Convenience
34:30 The Multi-Pair Eyewear Strategy
36:15 Conclusion and Contact Information