Unthinkable with Jay Acunzo

Best Practices [Creativity Series #26]


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Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") or text TRUST to 444999.
 
TODAY:
If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?
Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.
Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.
LINKS TO KNOW:
Andrew Littlefield: [http://twitter.com/fsuandrew](http://twitter.com/fsuandrew)
Mike Brown: https://twitter.com/mikebrowndwc
Death Wish Coffee: [https://www.deathwishcoffee.com/](https://www.deathwishcoffee.com/)
Say hi to Jay on Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo")
Or go behind-the-scenes with making the show on Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")
 
TOPICS DISCUSSED:
 
College Football
Best Practices
Marketing
Coffee
Super Bowl
TV Advertising
Ecommerce
Craft
Creativity
Intuition
...more
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