Chris Fryburger is the Chief Executive Officer & Founder of nReach, a firm that helps match brand organizations with agencies. He has worked with many brands for over two decades and has a deep understanding of the needs that brands have, which enables him to help clients find the best solutions. 

Chris has a Bachelor of Science degree in Aerospace Engineering from Iowa State University and another Bachelor's degree in Pre-Engineering from Loras College.

One of the biggest mistakes brands make when looking for Amazon service providers is that they tend to be unprepared. Many of them don't know what their needs are with Amazon & don't know what to do with it. They don't know what problem they want to solve & many times the larger firms go for large marketing agencies that may not have enough Amazon channel experience or offerings to meet the needs of the firms.

And so this is where Chris Fryburger, the Amazon matchmaker, comes into the picture. 

He started his company to address the Amazon seller knowledge gap and play matchmaker between brands and Amazon service providers. He brings his expertise to us today on this Buy Box Experts podcast as he shares with James Thomson his best practices on how brands can find suitable outside agencies to support their business needs. They also talk about the most common mistakes brands make when