Host Steve Alexander welcomes back Dr. Brianna Rhue, co-founder and CEO of Dr. Contact Lens, to discuss best practices for building business relationships. Dr. Rhue emphasizes that relationships are foundational to going “far,” sharing lessons from her father about connecting with others and stressing that you work with people, not companies. She contrasts real relationships with transactional social media engagement, urging listeners to do the work of reaching out and having meaningful conversations.

Drawing from her partnership at Westward Eyecare, she highlights trust, fair compensation, clear communication, and addressing issues early to prevent breakdowns. The episode also focuses on seeking and using feedback from employees and patients, offering an example of handling prescription requests as an opportunity to learn and improve the patient experience.

Episode Breakdown

00:00 Welcome Back

01:04 Why Relationships Matter

02:10 Lessons From Dad

03:22 People Not Companies

05:31 Social Media vs Real

06:16 Partnership Done Right

10:18 Standards and Boundaries

12:33 Feedback Builds Trust

17:05 Two Seconds Courage

19:07 Listen Deeper

20:42 Closing and Connect