Join the conversation as Steve Alexander sits down with Samantha Toth, founder and president of Innereactive, to discuss the vital role company culture plays in building a thriving eyecare practice. With years of experience in eyecare marketing, Samantha shares how culture is rooted in transparency, trust, and true employee engagement.

In this episode, you’ll learn practical strategies for fostering a positive workplace environment, from running purposeful meetings to hiring talent that aligns with your values. Additionally, Samantha explores how to address employee concerns, recognize contributions, and empower your team to deliver their best work. Whether you’re focused on improving staff morale, strengthening patient care, or creating long-term practice success, this episode offers actionable insights to help you refine and elevate your culture.

Episode Breakdown

00:00 Introduction and Guest Welcome

00:21 Samantha's Journey in Eyecare

01:46 Falling in Love with Eyecare Marketing

02:55 Defining Company Culture

05:28 The Four Pillars of Great Company Culture 10:06 Evaluating and Improving Company Culture

15:48 Creating Buy-In and Collaboration

23:05 Exploring Team Dynamics and Recognition

24:16 Understanding Company Culture and Hiring Practices

25:46 Effective Interview Techniques and Core Values

27:08 Empowering Employees and Trust Building

30:33 Addressing Employee Performance and Special Treatment

32:42 The Importance of Meetings and One-on-Ones

41:00 Building Trust and Employee Relationships

44:02 Final Thoughts and Contact Information