Lesley Hensell is the Co-founder, Co-owner, and Partner of Riverbend Consulting, where she oversees the firm's client services team. Riverbend Consulting helps Amazon sellers with account and ASIN reinstatements and provides detailed consulting services for operations and fulfillment. 

In her role at Riverbend Consulting, Lesley has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running. She also leverages two decades of experience as a small business consultant to advise clients on profitability and operational performance. In addition to this, Lesley has run an Amazon 3P seller business for more than a decade.

In this episode…

As an Amazon seller, one of the worst things that can happen to your business is your account being suspended due to product complaints or misconduct. A blocked or suspended account or listing will cause you to lose income, profit, and essential growth for your brand. So, in such cases, what can you do to get your account reinstated?

According to Lesley Hensell, Partner at Riverbend Consulting, there are three key areas that Amazon expects you to address when writing a plan of action to reinstate your account. These include determining the root cause of the issue, solving the problem, and preventing it from ever happening again. While some types of account problems can be handled by sellers themselves, others may require assistance from third-party companies, such as Riverbend Consulting.

Lesley Hensell, the Co-founder, Co-owner, and Partner of Riverbend Consulting, joins James Thomson on this week’s episode of the Buy Box Experts podcast to share her best practices for reinstating accounts and ASINs on Amazon. Lesley talks about some of the common causes of account suspensions, how to write an effective plan of action, and her recommendations for preventing future issues with seller performance. Stay tuned.