Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond. 

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city's "40 under 40" up-and-coming professionals. In 2015, the same paper named her a "Woman of Influence." Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

In this episode…

What are the dos and don'ts of giving a media interview? How do you ensure that you are represented fairly and accurately in a media article? Whether you’re discussing a high-stakes case or sharing industry insight, it's important to know what to share and what to omit from your conversation. 

Michelle Calcote King, the Principal and President of Reputation Ink, knows the ins and outs of giving stellar interviews and building lasting relationships with journalists and reporters in your field. Her best practices will save you time and effort—and help you avoid any misrepresentations or technical snafus. 

Tune in to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, is joined by John Corcoran of Rise25 Media. They discuss common mistakes lawyers make in media interviews and how to establish and maintain your credibility in print. Michelle also shares her best tips and tricks for avoiding misrepresentation, building relationships with reporters, and giving valuable video interviews. Stay tuned.