Episode: 90

Series: Strategies LIVE!

Episode Description:

For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.

Speakers:

Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications

Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.