Join the conversation as Steve Alexander, VP of Industry and Strategic Partnerships at Anagram, sits down with Nico Roseillier, founder of Untitled Agency, to explore how storytelling shapes the way patients experience eyecare. From first impressions to lasting connections, Steve and Nico share how intentional design, branding, and community presence can transform routine visits into moments patients remember and talk about.

Drawing from his journey from France to becoming a creative director in the U.S., Nico brings a fresh perspective on creativity, craft, and authenticity in independent practices. Together, Steve and Nico discuss how small, thoughtful details influence perception, why local connection matters more than ever, and how practices can design experiences that feel personal rather than transactional.

Whether you’re rethinking your brand, refining your patient journey, or looking for new ways to stand out in a crowded market, this episode offers practical inspiration for creating environments patients want to return to and recommend.

Episode Breakdown

00:00 Introduction and Guest Welcome

00:24 Nico’s Journey from France to the U.S.

03:11 Creative Career Highlights and Industry Perspective

08:58 Why Storytelling Matters in Eyecare

13:03 Designing Memorable Patient Experiences

15:45 Creative Ideas for Independent Practices

22:11 The Value of Craft and Personal Touch

34:41 Adapting to Industry Shifts and Expectations

42:54 What Makes an Eyecare Experience Memorable

43:40 Innovation and Differentiation in Practice Design

44:50 Building a Brand Patients Recognize

46:13 Community Engagement and Local Connection

47:10 Personal Stories and Meaningful Relationships

49:17 Crafting a Distinct Patient Experience

52:08 Authenticity as a Competitive Advantage

54:02 Thoughtful Marketing and Brand Expression

55:52 Meeting the Expectations of Modern Patients

01:00:48 Specialty Practices and Focused Services

01:07:48 Closing Thoughts and What’s Next