In this bite-sized episode, we tackle the question, “How can I use thought leadership as a lead in?” Host Meredith Campbell, who develops research and content at ThinkLab, brings insight into how to recognize the types of content that resonate with audiences, how to best deliver, and how thought leadership can benefit you as a rep. 

If you have a question or topic you’d like us to tackle on air, we’d love to hear from you. Simply direct-message Material Bank on Instagram with your success story or question through the messaging function.

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