Today's question comes from Stacey, in Exeter, UK. He asks, "When reporting to clients, do you compare key metrics against the previous month, or compare to the same month in the previous year? Or does it depend on the season?"

Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2