The Postline.ai LinkedIn Podcast

Best time to post on LinkedIn: How to maximize engagement

Listen Later
Unlock the secrets of when to post for maximum vsibility and growth
Show Notes: Mastering LinkedIn Timing in 2024

**Full article on our blog here.

**

Introduction
  • Importance of timing for LinkedIn engagement.
  • Why posting at the right time is crucial in 2024.
    • Key Insights from LinkedIn Data
    • Best general posting times:
    • Tuesday, Wednesday, Thursday between 10 AM - 12 PM.
    • Specific outliers include:
      • Monday at 4 PM
      • Wednesday at 2 PM
      • Friday at 1 PM
        • Factors Affecting Post Timing
        • The importance of understanding your audience’s time zone over your own.
        • Industry-specific trends:
        • Tech: High engagement on Tuesdays and Wednesdays.
        • Healthcare: Peaks on Wednesdays and Thursdays.
          • The LinkedIn Algorithm
          • Early engagement within the first 60 minutes (the “golden hour”) is crucial.
          • LinkedIn's algorithm promotes posts that perform well in this time frame.
            • Best Days and Times to Post
            • Monday: Best between 9 AM - 2 PM, peak at 11 AM.
            • Tuesday: Best from 6 AM - 8 AM and 10 AM - 12 PM.
            • Wednesday: High engagement from 10 AM - 12 PM and remains strong until 3 PM.
            • Thursday: Optimal from 9 AM - 2 PM, peak at 10 AM.
            • Friday: Best times are 10 AM and 11 AM, with engagement dropping after 1 PM.
              • Posting Tips for Global and Industry-Specific Audiences
              • Use LinkedIn analytics to identify where your followers are located and their activity times.
              • Vary your posting schedule to avoid appearing too automated to LinkedIn’s algorithm.
                • Quality Over Quantity
                • While timing is important, high-quality, valuable content is the real key to maintaining engagement.
                  • Closing Thoughts
                  • Experiment with different times and analyze your own audience’s behavior.
                  • Start with general best practices, but adapt to what works for your specific audience.

                    • Tune in for insights on optimizing your LinkedIn content strategy in 2024. Apply these strategies and watch your engagement soar!

                    ...more
                    View all episodesView all episodes
                    Download on the App Store
                    The Postline.ai LinkedIn PodcastBy Andi Groke and NotebookLM