Around 2010, video marketing became more common and more companies could use it. But in a short amount of time, small companies were able to afford video ads. Today, all companies have access to it. Because of two big things that happened. The first is the rise of the best video production company, like Vidzy, which has a tool for making videos. The second change is the rise of social media sites like Facebook, Instagram, Tik Tok, and YouTube, which made video material even more widely available.