Hi everyone! and thank you for listening to my channel..  today a Minute with Priya is about you as a CEO and your executive team’s preparation for the 2021 to 22 financial year. Have you ever thought about whether you are driving your business at all?  Are you simply surviving, or maybe just observing? If you are a survivor then you are on a defensive mode. You are still hanging on to dear life as things around you are overwhelming. Your go-to-market strategy also seems stagnant.  If you are a spectator, then you are not responding to the situation, you are only reacting. Whenever you find an opportunity, you are using it to make some careful, small moves. But then again, these moves are not well-planned.  Here’s a tip. The best way to prepare for 2021 is to be a market leader or a driver. You must identify and service all the key consumer requirements at any given point in time to keep your commercial engine well-oiled. With this, you can keep your organization mobilized while stimulating your organic growth rates.  If you are looking for more information about sales, marketing and organizational strategies and challenge resolutions, speak to me at +61 2 83794089 or send me an email at [email protected] Until next time. Goodbye!