In this episode, James Dooley and Kasra Dash break down what truly drives profitable inbound leads for UK trades and service businesses. They explain why most companies track the wrong metrics, why cost per lead is misleading, and how shifting to cost per acquisition and cost per sale transforms your ROI.

James Dooley shares why inbound leads are the lifeblood of any business and how FlatRank helps companies build predictable pipelines across multiple channels — SEO, PPC, Facebook ads, and trade directories. Kasra Dash dives into channel-by-channel acquisition costs, how to identify what’s working, and when to switch off underperforming campaigns.

You’ll also hear why diversifying inbound sources (Checkatrade, Bark, TrustATrader, SEO, PPC) protects your pipeline, how tracking KPIs can double your results, and why inbound beats painful outbound every time.

A practical, numbers-driven episode for anyone serious about sustainable inbound lead flow.

Where to Listen to This Episode

Best Ways to Get Inbound Leads in 2025 is available across all major podcast platforms. Choose your preferred platform below.

• Listen on Transistor
• Listen on Pocket Casts
• Listen on Amazon Music
• Listen on Audible
• Listen on Castro
• Listen on Castbox
• Listen on Podcast Addict
• Listen on Deezer
• Listen on Rephonic
• Listen on Metacast
• Listen on Player FM
• Listen on Spotify
• Listen on Listen Notes
• Listen on Podcast Guru
• Listen on Podchaser
• Listen on Podverse
• Listen on Podlink
• Listen on TrueFans
• Listen on Podbean
• Listen on Entity Home
• Listen on Get Podcast