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Bet #1: Design partners and cold calls


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Working in Bets by Arrows: https://arrows.to/resources/working-in-bets

Peters bet #1
Get 3 more companies in the qualified column and one company agreeing to be a design partner.

πŸ‘Ÿ Actions

  • Build out lead list
  • Reach out to leads
  • Write out design partner agreement

Β βœ… Next steps:

  • Add more qualified leads
  • Improve qualified β†’ design partner conversion rate
  • Start building

⛔️ Next steps:

  • Reconsider positioning
  • Try positioning on more leads


Niklas's bet #1
I want to figure out how new companies who have just dealt with the selection of bank accounts have experienced the decision.

πŸ₯… Goal:

  • Design learning goals and questions (mom test style)
  • Call 20 companies
  • Have conversations with 5 companies and complete a delta/next for each

βœ…Β  Next step

  • Continue to call and have more conversations.
  • Design features between free and premium

β›” Next step

  • Evaluate who I contact and my script.
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Bet by BetBy Peter Suhm & Niklas Stephenson