This episode of Bet on People, we invited Barrett Young to join us. 

Barrett Young is the Marketing Partner at GWCPA, an 80-year-old firm he's actively transforming. He and his partner are making big changes like shifting to subscription pricing, embedding AI across client experiences, and building tools like The Generations Advisor, a custom GPT for business owners navigating succession. 

He hosts The Art of Succession podcast, where he talks to leaders about stepping into ownership, and writes Against the Grain, a weekly newsletter on using AI creatively in professional work. Right now, he's in the middle of some of the hardest decisions of his career — but approach stays the same: stay curious, bring others along, and keep building something that lasts.

In this episode we talk about:

1. How to make big changes that impact your business's ecosystem
2. The importance of staying anchored in your values while parting ways with clients and employees
3. The value in embracing change in an industry that hasn't changed in decades
4. & so much more!

Connect with Barrett and Euda:

Subscribe to Against the Grain on LinkedIn: https://gwcpas.com/against-the-grain

Learn more about GWCPA: www.gwcpas.com

The Art of Succession podcast: available wherever you listen to podcasts

Learn more about Euda at euda.io

Subscribe to The Euda Debrief: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7435041512645718017