Join host Alexandra Reeves as she examines Sony's Betamax disaster: how superior technology lost to VHS because of one fatal flaw — a 60-minute recording limit when consumers needed two hours for movies. Through market data and engineering analysis, this episode reveals why technical excellence means nothing if it ignores what people actually need. Better doesn't always win.

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This content was created in partnership and with the help of Artificial Intelligence AI

This episode includes AI-generated content.