Aleen Kuperman, co-founder and CEO at Betches Media, talks about growing up the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. It was a struggle to explain what “Betches” was to her parents. She also talks about the joys of Café Bustelo instant coffee, the pressures of planning a vacation and the relief she felt when she was finally able to hire someone else to write about "The Bachelor."