Powerhouse music executive Beth Appleton has unparalleled success as a leader and global music strategist. Named in the Top 100 Billboard Most Powerful Music Executives 2016 and recipient of Music Ally’s Outstanding Achievement Award, she is a 2023 nominee for the Australian Women in Music Leadership Award. 

Appleton’s previous roles include General Manager Australasia at Warner Music Australia (2018-2021), Senior Vice President of Global Marketing at Warner Music Group in the UK (2014-2018); Director of Digital at Universal Music Group UK (2007-2010); and Head of Digital and Business Development at V2 Music in the UK (2003-2007). She’s worked with artists such as Kylie, Ed Sheeran, Michael Buble, Major Lazer and many more. Recently she was the CEO of Jaxta, Australian based music database company. In this conversation, we chat about the Fix the Mix report, Beth gives her advice on negotiating effective business deals plus we hear about her time as Director of Digital for Universal Music. 

LINKS:
AWMA Nominees 2023

https://womeninmusicawards.com.au/2023-recipients-finalists/

Fix the mix report: https://www.wearemovingtheneedle.org/fix-the-mix 

Article: These Three Spotify Editors are becoming Music Industry’s Most Powerful Players 

https://www.afr.com/companies/media-and-marketing/these-three-spotify-editors-are-becoming-music-s-most-influential-players-20230726-p5drbp 

Kylie aphrodite - Goddess Edition 

https://www.youtube.com/watch?v=dEBjPj5XaUc