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BETH CHERRY // The Helping Musicians Podcast // Episode 136
The Stream Queen returns! Beth Cherry is a streaming expert who has worked on songs from Coldplay to PinkPantheress - thru to one of the most streamed songs of all time - Tones & I - Dance Monkey.
This is Beth's second time on the show - and we try our best to ask all the questions you want to know about streaming platforms, and how you can use them to help you make a living from your music.
Lock in - it's time to get celestial. x
OUR INSTA - https://www.instagram.com/helpingmusicianspod/
THE TEAM AROUND YOU - https://www.theteamaroundyou.com/
Episode Features:
- Beth’s top three priorities for artists trying to make a living from streaming in 2026.
- Why world-building matters more than obsessing over individual playlists or numbers.
- Thinking of DSPs and socials as connected “planets” - and how to make it effortless for fans to move between them.
- Reframing vague goals like “I want a million streams” into practical, achievable strategies.
- How asking better questions leads to clearer campaigns, collaborations, and growth.
- Why artists should give themselves permission to be artists again - not full-time marketers.
- The platforms Beth believes are most impactful right now.
- Simple, actionable ways to use each platform without overcomplicating your strategy.
- Why YouTube is still massively underrated for discovery, community, and ads.
- How Bandcamp creates deeper fan intention through physicals, downloads, and direct support.
- Using Substack as a modern direct-to-fan channel that artists actually control.
- Organic social strategy in 2026: making the journey from Reel or TikTok to streaming easy.
- Collaboration as a growth tool - on socials, playlists, live shows, and beyond the studio.
- Quality vs quantity in content: why one thoughtful post beats 200 rushed ones.
- What consistency actually looks like without burning yourself out.
- The real role of playlists in 2026 - why editorial and algorithmic discovery should work together.
- Why pitching your music still matters, even when it feels like shouting into the void.
- How pitching helps algorithms as much as it helps editors.
- Planning your year backwards: starting with how you want to feel and building the strategy from there.
New episodes every Monday x
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By The Helping Musicians PodcastThe Stream Queen returns! Beth Cherry is a streaming expert who has worked on songs from Coldplay to PinkPantheress - thru to one of the most streamed songs of all time - Tones & I - Dance Monkey.
This is Beth's second time on the show - and we try our best to ask all the questions you want to know about streaming platforms, and how you can use them to help you make a living from your music.
Lock in - it's time to get celestial. x
OUR INSTA - https://www.instagram.com/helpingmusicianspod/
THE TEAM AROUND YOU - https://www.theteamaroundyou.com/
Episode Features:
- Beth’s top three priorities for artists trying to make a living from streaming in 2026.
- Why world-building matters more than obsessing over individual playlists or numbers.
- Thinking of DSPs and socials as connected “planets” - and how to make it effortless for fans to move between them.
- Reframing vague goals like “I want a million streams” into practical, achievable strategies.
- How asking better questions leads to clearer campaigns, collaborations, and growth.
- Why artists should give themselves permission to be artists again - not full-time marketers.
- The platforms Beth believes are most impactful right now.
- Simple, actionable ways to use each platform without overcomplicating your strategy.
- Why YouTube is still massively underrated for discovery, community, and ads.
- How Bandcamp creates deeper fan intention through physicals, downloads, and direct support.
- Using Substack as a modern direct-to-fan channel that artists actually control.
- Organic social strategy in 2026: making the journey from Reel or TikTok to streaming easy.
- Collaboration as a growth tool - on socials, playlists, live shows, and beyond the studio.
- Quality vs quantity in content: why one thoughtful post beats 200 rushed ones.
- What consistency actually looks like without burning yourself out.
- The real role of playlists in 2026 - why editorial and algorithmic discovery should work together.
- Why pitching your music still matters, even when it feels like shouting into the void.
- How pitching helps algorithms as much as it helps editors.
- Planning your year backwards: starting with how you want to feel and building the strategy from there.
New episodes every Monday x