Beth Comstock on living in the in-between

There’s no easy, paint-by-numbers approach to business innovation. In this episode, Beth Comstock, former vice chair at GE, explains why more companies should learn to view innovation as a continual process that requires a lot of testing—and failure—to find something that works. She also shares why so many companies feel stuck in the “in-between”—torn between the pressure to innovate and successful existing strategies.