In this episode, Host Taylor Baker sits down with Beth Flory, CEO of S.A.F.E. House in Henderson, Nevada, to discuss what it takes to lead and grow a comprehensive domestic violence shelter organization. Their conversation explores survivor-centered services, sustainable funding, community awareness, and the operational realities of supporting victims of domestic violence and their children.

What You’ll Learn

• How S.A.F.E. House supports survivors through a full continuum of services, from emergency shelter to advocacy, counseling, and community education.
• Why “growth” in a crisis-response nonprofit often reflects increased willingness to seek help, and what that signals about community awareness.
• What it takes to staff and operate a 24/7 crisis hotline and a residential shelter safely, consistently, and compassionately.
• How diversified funding (grants, public funding streams, foundations, and individual giving) creates stability when government support is unpredictable.
• Why nonprofit leaders often need to intentionally build business and operational skills alongside mission-driven service expertise.
• How PR, messaging, and brand-building can serve a dual purpose: attracting resources and reaching survivors (and their support networks) who need services.
• Practical ways small organizations can use AI to save time and strengthen internal operations, communications, and leadership workflows.
• Why staff wellness and self-care are not optional in trauma-exposed fields, and how leaders can model sustainable habits to prevent burnout.

Beth’s story highlights the deep responsibility and complex leadership required to serve survivors well, especially amid rising housing costs and increasing demand for safe, accessible resources. The episode underscores how strong operations, thoughtful storytelling, and community partnerships can expand an organization’s impact while maintaining the empathy, safety, and steadiness survivors depend on.

To learn more about Beth Flory and their work, visit safehousenv.org