In this episode, Mike Kepka sits down with Beth Klepper—founder of Mainstream Video Productions, based in Littleton, Colorado—to discuss how she transformed her business from straightforward production to a results-oriented approach to video content. Beth shares her journey of overcoming the "frivolous marketing tool" perception of video , emphasizing that one video cannot possibly do all things: awareness, consideration, and decision. They dive into why the ACDC (Awareness, Consideration, Decision) strategy is the key to proving ROI for clients. Beth details how running her own ACDC campaign revealed the critical importance of the hook in awareness content , and how the data informed her to pivot quickly and iterate. They also discuss the crucial difference between a 45-second "nice-to-have" video and the necessary runtime for a decision-stage VSL (Video Sales Letter) for clients ready to buy. Ultimately, the goal is to stop being a video vendor and become a tenacious, strategic partner, letting the data do the talking.

🎧 P.S. Stay tuned for the next episode with Seth Gray, who works with Beth on the data side of these campaigns! 

🔗 Connect with Mike:

🌎 kepkahouse.com

💼 linkedin.com/in/mike-kepka-91721751

📸 instagram.com/kepka

🔗 Connect with Beth Klepper:

🌎 https://www.mainstreamvideoproduction.com/

💼 https://www.linkedin.com/in/bethkleppermainstreamvideo

📸 https://www.instagram.com/klepperbeth

💬 What's the biggest misconception you hear about video length? Drop a comment below!

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