Badassery Life

Beth McCarthy Smith: The Badass Behind Simplicity Juice


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Season 6 | Episode 12


Beth McCarthy Smith is the founder behind Simplicity Cold Pressed Juice & Cocktails.

Before she built a brand that landed everywhere from Whole Foods and Kroger to the Super Bowl Players Tailgate and the Indy 500, Beth was running fast in the corporate media world. But life threw her some curveballs: fertility struggles, health challenges, and a need to slow down and heal from the inside out.

Beth’s story is raw, real, and packed with lessons on resilience, reinvention, and joy. From juicing in her kitchen to leading one of Indy’s most recognized wellness brands, she shows us what it means to “fail forward” and to live life out loud.

In this episode, we dig into:

  • How “failing forward” shaped her story

  • The little mindset shifts that made a huge difference

  • How she turned kitchen-counter juicing into a national brand

  • What badassery means to her (hint: it’s not about being perfect)


https://simplicityjuice.com/

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Badassery LifeBy Kelly Young/Stevi Stoesz Kersh

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