Today we’re visiting with Beth O’Reilly, Director of Education & Merchandise at Greenleaf Wholesale in Houston, Texas to discuss:  her career path through the floral design profession from ‘bud vase girl’ to accomplished designer the largest (and possibly the most interesting) event she ever produced how her Fine Arts Sculpture degree has affected her work in floral design her years of involvement in product development in China how family changed her career choices the advantages of freelancing her responsibilities and opportunities at Greenleaf the roles of flowers and logistics in a successful wholesale operation career opportunities in the wholesale business Greenleaf’s involvement in the Botanical Brouhaha Day Lily Initiative  LINKS MENTIONED IN EPISODE 58:  Ken’s Flower Shops Coby Neal | The Flower Studio Fabian Salcedo | F2 Floral Design AIFD Michelle Perry-White AIFD Hobby Lobby Empty Vase Beverly Wilshire Sharon Sacks | Sacks Productions Oasis Floral Products  SEE MORE OF GREENLEAF WHOLESALE HERE:     Website | Instagram (Beth O’Reilly) | Instagram (Greenleaf) | Facebook | You Tube | Four Brothers Farms | KB Farms  Today’s episode is brought to you by: BOTANICAL BROUHAHA Visit our Instagram and Facebook pages for additional inspiration and news.  Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee) BB Podcast Sound Engineer: Landon McGee

Episode 58: Beth O'Reilly, AIFD (Greenleaf Wholesale)

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!  

At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into  practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

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In episode 120, we have the pleasure of reconnecting with the incredible Francoise Weeks, whose hands weave magic with woodland designs. She's back with a treasure trove of wisdom in her new book, Wonder of the Woodlands: The Art of Seeing and Creating with Nature. It's a visual feast over 200 pages long, and trust us, it's a must-have for your collection. Francoise's zest for life is contagious. We're fortunate that she not only inspires us through her floral artistry, but also with her determination to overcome fear in order to live a life worth celebrating. In this conversation, she shares her secrets to staying active and maintaining a positive mindset, proving that age is just a number when it comes to living a full and vibrant life. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.  Click here to learn more.   Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.   

Ep. 120: Wonder of the Woodlands with Francoise Weeks

In this episode, Natalie & Meg, co-owners of Native Poppy, take us behind the scenes of their retail shops in San Diego, where they've created an immersive experience for their customers. In an effort to explain the price gap between flowers bought at locally-owned flower shops vs. large grocery store chains, they speak about the unique characteristics of their shops including the extensive training their team undergoes to become skilled floral artists and the seasonal art installations that transform their spaces into magical environments. This level of detail and dedication comes with significant costs, which Natalie and Meg are transparent about, especially considering the high expenses of operating in a city like San Diego. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.  Click here to learn more. Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.   

Ep. 119: The True Value Behind Flower Shop Prices Explained

In this episode of the Botanical Brouhaha podcast, Amy McGee and Natalie Gill, the co-hosts, interview Marsha Parker, a seasoned teacher with a passion for history and culture. Marsha shares her experiences teaching around the world and her personal battle with cancer as a 3x survivor. She discusses how these experiences influenced her floral business, Refined Gatherings, which specializes in creating floral experiences for cancer survivors and others facing health challenges. The conversation explores Marsha's transition from teaching to floral design, her dedication to creating meaningful experiences, and her commitment to integrating beauty and healing into her work. The episode highlights Marsha's resilience, her fight for peace over fear, and her desire to impact lives positively through her craft. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Doors open March 4-6, 2024.  Click here to learn more.   Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.   

Ep. 118: How Marsha Parker's Flowers Impact Survivors

In this podcast episode, flower farmer and author Lennie Larkin of B-Side Farm discusses her experiences in the flower farming industry, her book Flower Farming for Profit,  and her educational initiatives for other farmers. She talks about her transition from other careers to farming, the financial aspects of the business, and the importance of strategic planning and efficiency. Larkin also reflects on the personal challenges of relocating her farm and starting over in a new community. The episode includes a conversation about the value of data and business education in farming, as well as Larkin's vision for her website as a resource hub for flower farmers. If are a flower farmer or dream of being one someday, this conversation is packed with helpful information and resource recommendations.   This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.  Click here to learn more.   Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.   

Ep. 117: Flower Farming for Profit with Lennie Larkin

In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacy also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies. This episode of the Botanical Brouhaha Podcast is brought to you by: THE FLOWER FREELANCE INTENSIVE MARCH 18-22, 2024 A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!   Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.   

Episode 58: Beth O'Reilly, AIFD (Greenleaf Wholesale)

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