Highlight of this episode is Bethlehem Tilahun Alemu- Founder of SoleRebels is an International footwear based in Addis Ababa, Ethiopia. 

From the humblest of beginnings, Bethlehem Tilahun Alemu has built SoleRebels into the planet's fastest growing African footwear brand.

She has created world class jobs, empowered her community and country while presenting a galvanized, dynamic face of African creativity to the global market.

A trailblazer in every respect, Bethlehem has shifted the discourse on African development from one of poverty alleviation orchestrated by external actors, to one about prosperity creation driven by local Africans maximizing their talents and resources.

Known as the Ecommerce pioneers of the African continent, Bethlehem took SoleRebels ecommerce engagement to the next level. Moving beyond the groundbreaking online retail partnerships she forged years back with the planets ecommerce giants Amazon, Endless, Javari, Amazon UK and the EU’s #1 online footwear retailer spartoo.com, Bethlehem led the launch of SoleRebels state of the art, fully ecommerce enabled global website.