The Female Founder Show

Betsy Fore on Building Purpose-Driven Companies


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Betsy Fore, founder, investor, and former toy designer, joins The Female Founder to share how bold ideas, personal values, and resilience have shaped her journey from building consumer products to launching a venture capital fund. She discusses lessons learned from designing for global brands, scaling two mission-driven startups, and supporting underrepresented founders through her nonprofit and investment work.

Fore reflects on her early career in the toy industry, the rapid growth of WonderWoof and Tiny Organics, and how her personal experiences—including motherhood and family health history—sparked a deep commitment to nutrition and children’s wellbeing. She also breaks down how values-driven decision-making, mindfulness practices, and understanding one’s purpose can strengthen both leadership and long-term impact.

Join us as we discuss:

  • How early creative work at Mattel, Hasbro, and Star Wars shaped her entrepreneurial mindset
  • Building WonderWoof and scaling a consumer product from launch to major retail distribution
  • Tiny Organics’ mission, rapid growth, and partnership with national health initiatives
  • Launching Native Rising and Velveteen Ventures to support Native founders and planet-first innovation
  • Using values, neuroscience, and mindfulness to guide decisions and sustain purpose-driven leadership

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The Female Founder ShowBy Bridget Fitzpatrick