A short 10 minute talk on whether we should be creating innovative and better ads for inspiring Australians (or anyone else for that matter) to take the COVID-19 vaccination. 

The talk was inspired by a newspaper article by Russel Howcroft (@howcroft). Check that opinion piece here - Vaccine hesitancy horse has bolted. We need a powerful campaign in the Sydney Morning Herald.

Here are the links of some of the interesting ads I mention on the episode: