Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavior to the rise of natural language tools inside Ad Console. #amazonads #retailmedia #amazonadvertising #aiinmarketing #creative #unboxed #rmnews

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with Gabi on Linkedin: linkedin.com/in/gabriellaviljoen

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Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week.

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From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth.

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with Justin on Linkedin: linkedin.com/in/justinnuckols

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New interactive modules, quizzes, and video tools are changing how customers shop on Amazon. Destaney and Day Tomko explain what’s live now, what’s coming next, and how to get first mover advantage before everyone else catches on.

Connect with Day on Linkedin: linkedin.com/in/day-tomko-26916864

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behave differently across retail media networks–and how brands can align their goals with the right channels instead of spreading themselves too thin.

Connect with Nick on Linkedin: linkedin.com/in/n-amos

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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This isn’t just another AI launch. Destaney and David Meers break down Creative Studio’s new agentic experience, a major step toward fully intelligent creative production. From generating entire storyboards from a single ASIN to instantly remixing your content by audience or season, they explore how advertisers can move from idea to asset to iteration in record time. Think of it as your new creative coworker, faster, smarter, and ready to ship professional-grade videos at scale.

Connect with David on Linkedin: linkedin.com/in/meersd

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Check out Creative Studio: https://aistudio.amazon.com/

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What do you do when your ROAS starts looking great, but your growth stalls?

Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins Destaney to talk about one of the biggest challenges performance marketers face: knowing when it’s time to shift from pure demand capture to true demand creation.

In this episode, Preston shares the real story behind how Chubbies scaled, where ROAS started to break down, and why building a brand that people remember is more important than ever, especially in a world where AI, Amazon, and TikTok are changing how people discover and decide.

We cover:

• Why ROAS became a crutch (and how to break the addiction)
• How to think like a CFO without losing creative soul
• Brand search volume, incrementality, and blended CAC
• The role of shortcuts in AI-driven discovery
• Why great creative wins in a commoditized world
• Preston’s playbook for brands ready to scale sustainably

Learn more about:

Chubbies - https://www.chubbiesshorts.com

Marathon Data - https://www.marathondataco.com/

BTR Media - www.btrmedia.com

Connect with Preston - https://www.linkedin.com/in/prestonr/

Connect with Destaney - https://www.linkedin.com/in/destaney-wishon/

Listen to all episodes: btrmedia.com/resources/podcast

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Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.

In this episode:

• How we prioritized 13,000 ASINs with limited budget
• The role Sponsored Brand video and product collections play in apparel
• Why branded spend went down but branded search went up
• How seasonal campaigns (like Father’s Day) were built and scaled
• Conquesting strategies using competitor search terms
• When we lean on creative assets vs Amazon’s AI tools
• What brand metrics + Nexus helped us uncover

Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new features work, what this means for brands of every size, and why relevance and speed to market are becoming the biggest competitive advantages on Amazon.

Learn more about Creative Studio: https://aistudio.amazon.com/

Connect with Joe on Linkedin: https://www.linkedin.com/in/joeshelerud/

Connect with Jennyfer on Linkedin: linkedin.com/in/jennyfergoune

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.

In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.

Key Topics Covered:

• How Amazon is democratizing insights and creative tools for both small and enterprise brands
• The real value of AMC and not just for data, but for action
• Path to purchase, time to conversion, and ad type overlap to guide your decisions
• Building audience-first strategies with AMC Audiences, even within Sponsored Ads
• The risk of viewing ad types in silos (and how to connect the funnel)
• A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queries
• Frameworks for helping brands prioritize what to do next, not just chase new features
• Destaney and Joe’s complementary POVs: analytics vs actionability, data vs gut

Connect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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