VVP gets a chance to sit down with Clare Hefferren, Founder/CEO of Callosum to talk personal and professional brands, flow state, life and so much more!  Clare is a sophisticated tomboy and passionate people’s champion. No longer an aggressive Chicago bull in a china shop, she cultivates community by advocating for access to nature & building outdoor industry brands. Through Callosum’s purpose to Make Better Brands for a Better Planet, Clare works with growth-stage companies and nonprofits, with a staff of 3-25, anchored in purpose (or desire to be) who are looking to build awareness and revenue with principles of purpose. 

Callosum is a strategic firm that guides purpose-driven outdoor brands through the growth-stage of critical strategic thinking, visual elements, disruptive story creation, and brand marketing resulting in measurable cultivated relationships. https://gocallosum.com/

Clare Hefferren is the Founder/CEO of Callosum. She’s a sophisticated tomboy and passionate people’s champion, whose focus audience is outdoors brands who have a staff of 3-25 who are looking to build awareness and revenue with the principles of purpose. Her strategic firm guides purpose-driven outdoor brands through critical strategic thinking, visual elements, disruptive story creation, and brand marketing resulting in measurable cultivated relationships. Committed to doing business for good - people, planet, profit - the Comprehensive Brand Build and Brand Boost are signature services. She is based in Vail, CO, and works with clients nationwide.