The best eCommerce companies I know are on a quest to constantly improve conversion rates.  Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket.     On this episode I interview Jon MacDonald, CEO of the Good.  Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies.     Jon’s perspective and approach are unique and I’m confident you’ll pick up several CRO nuggets including:  The 4 types of data that should influence your conversion rate optimization What data to ignore vs. what’s critical and actionable Must have elements for UX Product detail page essentials Making the complex simple and bringing products to life on your site Great eCommerce examples for UX to pay attention to Plus more 


Episode 60 -  Better CRO with Jon MacDonald of The Good

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce.  Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry.  We take an in-depth look at what's new and what's next in eCommerce.

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Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon?  In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Prime Day momentum, this episode covers everything you need to know to come out on top during Amazon's massive annual event. 
 Key topics and lessons include: 
 -Understanding the different Prime Day deal types (Lightning Deals, Best Deals, Prime Exclusive Discounts, Coupons) and how to select the right ones for your products. 
 -Aligning your discount strategy with your margins and inventory levels to maximize profitability. 
 -Crafting an aggressive but targeted advertising approach for Prime Day, including budget pacing, placement focus, and bid adjustments. 
 -Leveraging increased traffic post-Prime Day to gain new-to-brand customers and drive long-term growth. 
 -Preparing for a successful Q4 by capitalizing on learnings from Prime Day and gearing up for October Prime Day and holiday sales. 

Episode 280 - Prime Day Prep: Tips to Maximize Sales and Protect Profits

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me.   Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hire the right managers, and build a team that drives business growth and success. Key topics and lessons discussed: 
 -The importance of simplifying processes and avoiding unnecessary hiring by focusing on the most critical problems in your business. 
 -How do you identify the right roles to hire for and avoid compromising on character when bringing in new talent? 
 -The benefits and challenges of promoting from within versus hiring external candidates for management positions. 
 -Strategies for maintaining a flat, collaborative culture while introducing a management structure to support business growth. 
 -The significance of setting clear incentives and codifying cultural values to encourage desired behaviors and decision-making processes. 
 -Creating rituals and intentional moments for feedback and idea-sharing to counteract the potential drawbacks of a hierarchical structure. 
 -Balancing the measurement of managers' performance based on team output and the sustainability of the team they lead. 
 -Embracing the concept that being a good manager now requires leadership skills, such as being kind, direct, developmental, and coaching team members to reach their full potential. 
 Here are a few insightful quotes from the podcast: 
 "Leading is just being kind and direct. Leading is being developmental and coaching. Leading is helping people be better than they, maybe themselves, even believe they can be." 
 "People will cut a lot of corners for short-term gains, and you end up eroding the long-term  sustainability of the team."

Episode 279 - Level Up Your Leadership: How to Hire, Manage, and Lead a Thriving eCommerce Team

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…"  ‍ In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth.  ‍ Key takeaways include: - Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses. 
 - The importance of crafting compelling YouTube ad creatives using a "hook, educate, call-to-action" framework. 
 - Leveraging YouTube's unique audience targeting capabilities, such as custom intent audiences based on search behavior and affinity audiences based on interests and URLs. 
 - The power of Google's vast data in audience targeting and the potential for even more advanced targeting options in the future. 
 - An introduction to Aleric's AI-powered tool, Keyword Search, which streamlines the process of finding the right keywords and creating custom audiences for YouTube ads ‍ Here are a few quotable nuggets from the podcast: ‍ "If you can give people an "aha" moment in the ad and actually provide them genuine value, they are far more likely to take action."  ‍ "Google knows everything about everyone, essentially. And so I do think they're holding back on targeting somewhat to protect the user and to protect themselves." 

Episode 278 - Does YouTube Really Beat Facebook Every Time?

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters:  (00:00) Introduction and Jimmy’s Background (11:42) Early Days of The Normal Brand (15:51) Working with Family  (22:09) Expansion Into Retail Stores (25:03) Benefits of Having Your Own Stores (32:25) Mistakes Made Along The Way (34:46) Culture and Core Values (39:34) Future Plans & Merchandising Strategy  (42:28) Outro  __ Show Notes:  Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/  
 The Normal Brand (Website): https://thenormalbrand.com/  
 The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/  
 Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/  
 Working Genius: https://www.workinggenius.com/  
 Hudson Hawk: https://www.hudsonhawk.com/  
 Ryan Holiday: https://ryanholiday.net/  
 Supplement Superstore: https://supplementsuperstores.com/  
 1st Phorm: https://1stphorm.com/  __ 
 Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/  
 YouTube: https://www.youtube.com/@omgcommerce  
 Website: https://www.omgcommerce.com/  __ 
 Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more.  __ 
 Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

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Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ 
 Chapters:  (00:00) Intro (01:58) The State of eCommerce (12:39) Constructing a Healthy P&L; (22:48) Would We Buy This Business?  (38:38) The Importance of Focusing on Core Customers (43:29) LVMH: The Ultimate Luxury Company (48:44) Outro __ 
 Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let’s Buy A Biz!: https://www.letsbuyabiz.xyz/ 

 __ 
 Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ 

 __ 
 Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more.  
 __ 
 Other episodes you might enjoy:  
Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next


Episode 60 - Better CRO with Jon MacDonald of The Good

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