Healthcare Wayfinders

Better Healthcare at Lower Costs: Breaking Free from Traditional Insurance with Dr. Brian Hill and HIPnation


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#003 In this episode of Healthcare Wayfinders, Dr. Brian Hill, co-founder of HIPnation, discusses how his innovative healthcare model is breaking free from the constraints of traditional insurance to provide better care at lower costs. Dr. Hill explains how HIPnation combines direct primary care and medical cost-sharing to create a patient-centered, transparent, and affordable healthcare ecosystem. Learn how this approach is empowering individuals, small businesses, and physicians while saving 50–60% on healthcare costs. If you’re ready to rethink healthcare for yourself or your business, this episode is a must-listen.

About Dr. Hill
Dr. Brian E. Hill is a founding partner and CEO of HIPnation, a physician-led company developed to provide high-quality, personalized, and affordable healthcare solutions to individuals and employers. Dr. Hill graduated with honors from the Virginia Commonwealth University School of Medicine and completed his residency in Urology at the University of Maryland Medical System. In addition to leading HIPnation, he currently practices as a partner with Urology Specialists of Atlanta. Dr. Hill has been engaged in the state and national conversation around healthcare, sits on the boards of the Medical Association of Atlanta and the Medical Association of Georgia, has worked with the Georgia Public Policy Foundation on state-based health policy, and has authored a book entitled Stop the Noise: A Physician’s Quest to Silence the Politics of Healthcare Reform. He is married with two daughters and is an active member at Mt Paran Church of God. 

About HIPnation
HIPnation is a healthcare solution delivering better care at lower costs. Built on personalized primary care, our providers leave the insurance-run system to focus on exceptional care for a small panel of patients. HIPnation includes primary care with no copays, offering direct access to providers through unlimited office visits, texting, telemedicine, and calls. We eliminate insurance intermediaries by directly contracting for services, reducing costs and complexity. Members are supported by the HIPnation Care Team to navigate healthcare and find affordable, high-quality providers. Embedded within medical cost-sharing or innovative self-funded plans, our model r

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