Welcome to "Ask The Expert", Silverstone Technology Cluster’s podcast. In each episode, we invite seasoned professionalsand industry leaders to share their insights, experiences, and strategies for navigating the complexities of modern business and the advanced engineering landscape.

In this episode I'm joined by Benn Klewpatinond, Founder andInnovation Partner at Inond.

Together, we talk about why innovation often fails whenorganisations focus too narrowly on the product, and how understanding the wider stakeholder ecosystem can completely change the outcome.

Benn explains what the “stakeholder value chain” reallymeans, why outcomes matter more than assumptions, and how approaches like Jobs To Be Done and Outcome‑Driven Innovation help teams build things peoplegenuinely need.

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Recorded and produced by The Pod Collective.