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Better marketing decisions through Ai
In this weeks episode of the Decision Back podcast, Lanny sits down with Jim Lecinski to discuss how companies can implement Artificial intelligence for better marketing decisions. Jim is a associate professor of marketing at the Kellogg School of Management at Northwestern University.
Prior to coming to Kellogg, Jim spent three decades in the marketing industry, most recently twelve years at Google, where he was Vice President of Customer Solutions for the Americas.
His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.
His newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in Spring 2021.
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By Lanny RoytburgIn this weeks episode of the Decision Back podcast, Lanny sits down with Jim Lecinski to discuss how companies can implement Artificial intelligence for better marketing decisions. Jim is a associate professor of marketing at the Kellogg School of Management at Northwestern University.
Prior to coming to Kellogg, Jim spent three decades in the marketing industry, most recently twelve years at Google, where he was Vice President of Customer Solutions for the Americas.
His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.
His newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in Spring 2021.