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Copywriting is NOT magic…

You cannot manufacture, create, or abra-cadabra market desire into existence.

You don’t have a magical incantation to make people buy something they don’t desire.

This is part of why I’ve never seen myself as JUST a copywriter.

I’ve always considered offer creation, tweaking, or improvement as part of what I do with clients, BEFORE I start writing copy.

Because a better offer is easier to sell, and leads to more sales and profits.

More in today’s episode: Better Offer = Bigger Profits…

Yours for bigger breakthroughs,

Roy Furr