Better PR Now delivers knowledge, tools, and other resources for success in public relations. Inspired by Basil Clark, Ivy Lee, Edward Bernays, James Grunig, Larissa Grunig, Scott Cutlip, Aristotle, Plato, Isocrates, Arthur Page, Harold Burson, Daniel Edelman, Walter Lippmann, and many others. Public relations, public affairs, media relations, government relations, strategic communication, and marketing professionals will all benefit. Each episode delivers insight, tips, and professional advice as Mark Phillips talks with top practitioners and cutting edge researchers to find best practices and hone our skills. Learn the secrets to success, the tools they use, and lessons learned. If you want to be a more effective, more influential, and more successful professional communicator, join Better PR Now as we improve Public Relations, one conversation at a time.