Better PR Now with Mark Phillips

Better PR Now with Mark Phillips episodes:

• 01.02.2019

  021 - Fred Wellman - Hardest working man in PR

  Fred Wellman is the founder of ScoutComms, a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing efforts in support of corporations and nonprofits focused on veteran and military family support, as well as veteran-owned and focused...

  
• 11.13.2018

  020 - Curtis Sparrer on why celebrity interviews are like a high-performance sport

  Curtis Sparrer, principal at Bospar PR in San Francisco, shares terrific insights on why celebrity interviews are like a high-performance sport. He also explains how to set up really successful media engagements, tips on working with celebrities (he's done award-winning...

  
• 10.01.2018

  019 - Josh Elledge generated $6 Million in free publicity!

  Josh Elledge built and runs two very successful businesses:  Savings Angel and Up My Influence. He generated more than $6 million dollars in publicity, essentially for free. Josh shares with us how he did it and he lays out the...

  
• 08.14.2018

  018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands

  Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares...

  
• 07.28.2018

  017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public Relations

  Amy Sutton, founder of Enjoy PR, takes us on her journey from law to PR. She shares why diversity is key to powerful Public Relations. We also explore the importance of relationships in PR and communications, and how to set...

  
• 06.25.2018

  016 - Jake Eisenberg turbocharges lead generation via social media

  I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but...

  
• 06.02.2018

  015 - Strategic Communication lessons from the Marine Corps

  I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps. So to set the stage, in Washington D.C. the Marine Barracks Washington is downtown. If you've ever heard of 8th and I, that's...

  
• 05.22.2018

  014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency

  The most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR program around that. Welcome to another episode of Better PR Now. This episode is sponsored by our...

  
• 04.06.2018

  013 - Jason Anderson explains why emotional stories hook customers

  I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. This is the first podcast ever recorded in a Wholefoods Supermarket, and I know it's the first podcast recorded...

  
• 01.21.2018

  012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD

  Founder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the business, and whether to expand. How she fell into a career in public relations,...

  
• 12.21.2017

  011 - Why PR and Marketing might become synonymous - Doreen Clark of SmartBug Media

  Doreen Clark, Director of Public Relations at SmartBug Media, shares some of her secrets to generating great press coverage, coaching executives to communicate more effectively, and the intertwining of PR and Marketing.  Media relations: According to Doreen, public relations is...

  
• 11.08.2017

  010 - Great story seeks teller as OnePitch plays matchmaker

  Jered Martin discusses OnePitch, which he co-founded with Rebecca “Beck” Bamberger in San Diego.  OnePitch serves as a matchmaker to help journalists and publicists find each other with the right story idea at the right time.  Think of it as...

  
• 11.01.2017

  009 - Harnessing Leadership, Ethics, Intuition and Courage

  Public Relations expert Deb Radman discusses the power of harnessing the four horsemen of public relations: Leadership, Ethics, Intuition, and Courage. She explains why she would advise her younger self to shut up and listen, so she could really understand...

  
• 10.25.2017

  008 - You really need a Reputation for Integrity

  PR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series...

  
• 10.18.2017

  007 - Measurement Queen Katie Paine Spills the Beans on Communication Metrics

  Interview with “The Measurement Queen” Katie Paine, about the importance of measuring communications and the challenges of linking communication activities to the organization’s bottom line.  Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages...

  
• 10.12.2017

  006 - Communication Researchers are Smart, so why can't they Communicate?

  Discussion with Boston University's Dustin Supa on sharing research, and the importance of bringing Public Relations research to the forefront. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating...

  
• 07.31.2016

  005 - Steal the PR Secrets of These Podcaster Rock Stars

  Mark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate...

  
• 06.14.2016

  004 - What's Wrong With PR: Prof. David Dozier & Lou Williams

  Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take. Better PR Now is a podcast created for communicators,...

  
• 05.15.2016

  003 - Prof. Dustin Supa on The Dude Deficit

  Professor Dustin Supa of Boston University’s College of Communication presents findings from a pilot research project that explored “The Dude Deficit” in undergraduate public relations classrooms. Why are so few young men choosing to major in Public Relations, as opposed...

  
• 04.10.2016

  002 - Col. Mike Lawhorn on the power of "Why"

  Col. Mike Lawhorn (Army public affairs) explains: The importance of asking “why?” How changing the words you use can have powerful results. Three key questions to guide your work. The importance of reading professionally. The importance of being a...

  
• 04.01.2016

  001 - Dylan Phillips on starting an advertising career

  Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m...

  
• 03.12.2016

  000 - Creating the Better PR Now podcast

  Dr. Gwen Schiada interviews Mark Phillips to explain why he created the Better PR Now podcast. They examine the need for this podcast and how communication professionals will benefit from it. Better PR Now is a podcast created for communicators...