<a href='https://www.linkedin.com/in/rexchekal/'>Rex Chekal</a>, principal product designer at <a href='https://txidigital.com/'>TXI</a> discusses user centric research, specifically:<ul><li>Why product innovation should be rooted in user research & what does that research look like </li><li>How can product managers weigh the needs of two distinct user groups during the research and design process</li><li>Defining a culture of innovation</li><li>Threats to innovation within an organization</li></ul>

Rex Chekal, principal product designer at TXI discusses user centric research, specifically:Why product innovation should be rooted in user research & what does that research look like How can product managers weigh the needs of two distinct user groups during the research and design processDefining a culture of innovationThreats to innovation within an organization

<a href="https://www.linkedin.com/in/rexchekal/" rel="noopener noreferrer">Rex Chekal</a>, principal product designer at <a href="https://txidigital.com/" rel="noopener noreferrer">TXI</a> discusses user centric research, specifically:<ul><li>Why product innovation should be rooted in user research &amp; what does that research look like&nbsp;</li><li>How can product managers weigh the needs of two distinct user groups during the research and design process</li><li>Defining a culture of innovation</li><li>Threats to innovation within an organization</li></ul>

Better Product Innovation Starts With User-Centric Research

People who work in product management are on a constant learning journey. Markets are dynamic. Customer needs are transient. Technologies evolve. The ways in which we work changes. We must learn and adapt along the way. Product Voices is a forum to share practical, real-world stories about how to learn and grow in important areas in product management. Learn from the best voices in product management.&nbsp;

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People who work in product management are on a constant learning journey. Markets are dynamic. Customer needs are transient. Technologies evolve. The ways in which we work changes. We must learn and adapt along the way. Product Voices is a forum to share practical, real-world stories about how to learn and grow in important areas in product management. Learn from the best voices in product management. 

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Better Product Innovation Starts With User-Centric Research

Better Product Innovation Starts With User-Centric Research