Anne and Gillian talk about customer focus as a critical element to growth. Understanding your customers’ journeys to adopting your product is a key element of customer focus. They examine the latest thinking on what a real and customer-centric growth strategy needs to be, and how to use human behavior science to get at what your potential customers really need. Customer retention is the real sign of product value, says Remind’s Meenal Balar, and a disappointing experience can make them nearly impossible to get back.

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