Will Allred is the Co-Founder and COO of Lavender, the #1 Sales Email Assistant. Lavender has a suite of tools optimized for salespeople, helping you write high-quality emails faster. Will is one of the top sales influencers on LinkedIn, having been awarded LinkedIn Top Sales Voice in 2021.

On this episode of The Selling Well podcast, Will joins us alongside our Co-host David Fauser, to discuss the insights and strategies to write better cold emails and shares how Lavender leverages tools optimized for salespeople to receive more responses.

Highlights

• Will's journey in professional sales
• Pulling points of interest for cold emails
• Personalized reference points to encourage engagement
• How long should your cold emails be?
• How Lavender provides solutions for creating cold emails
• The value of using email to start a conversation
• Books Will is currently reading Episode Resources
• Connect with Mark Cox
• https://www.inthefunnel.com/
• https://ca.linkedin.com/in/markandrewcox
• https://www.facebook.com/inthefunnel
• [email protected]
• Connect with Will Allred
• https://www.lavender.ai/
• https://www.linkedin.com/in/williamallred 

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