Two eyes. Two ears. One mouth. The design of the human body itself seems to suggest that we should watch and listen at least twice as much as we speak or express. But it can be hard to remember that. Especially in the world of corporate communications and advertising. Everyone has a message they’re anxious to share with the world. Frequently, we end up talking too much and observing too little.

My guest on this episode believes that observation – the ability to see and understand, and the discipline to do it – is essential to shaping brand messages that are worth sharing. Jennifer Wright is a strategist and innovator. She’s worked in agencies large and small, defining opportunities and solving problems for global brands – and brands focused much closer to home.

Though she never expected to have a career in advertising, it’s become part of who she is. Now, Jennifer helps brands find the stories they were meant to tell. And she believes rewriting the stories we tell ourselves is one of the most powerful ways to impact society for the better.