Nobody likes to feel dumb.

Sometimes, however, in our effort to show how smart, intelligent and valuable we are, we can lose sight of that fact.

When creating information for our customers and clients we tend to favour the smart side.

And that's completely understandable, of course. After all, if we don't, why would they chose to pay us for our expertise?

But just be careful that in doing so you don't end up making your customers feel dumb.

#knowyourcustomer #smartpeople #customercommunication