Manufacturing millennial Jake Hall reveals how pulp, paper, and packaging companies can attract young professionals by showcasing modern technology, clear career advancement paths, and meaningful impact opportunities. Hall emphasizes that millennials and Gen Z workers seek digitized manufacturing environments, hands-on leadership development, and companies that invest in continuous learning rather than empty promises. He recommends facility tours, community partnerships, and strategic social media presence to overcome outdated industry perceptions. This episode provides actionable insights for TAPPI members looking to build strong technical teams and retain early-career talent in process engineering and analyst roles.