This week’s podcast is on the new ACTIVATE research where the influencer marketing platform interviewed more than 110 marketing professionals focused on the influencer marketing space to “gauge their views on the most topical discussions in the world of influencer marketing today including fraud, unconventional influencers, and sponsorship saturation.”

The report is called Double or Nothing. Betting Big on Influencer Marketing and I speak with ACTIVATE CEO, Kamiu Lee, about the research findings.