How is Breene Murphy pioneering sustainable investment strategies that challenge the status quo of traditional financial systems?

Host Keith Zakheim speaks with Breene Murphy, President of Carbon Collective, as he recounts his extraordinary shift from the bustling world of NBA journalism to spearheading the movement for sustainable investing. Breene takes us through his journey, sharing how his creative aspirations and a pivotal influence from his grandmother set him on a path to climate advocacy. His story is a testament to the power of aligning personal purpose with professional endeavors, inspiring each of us to consider how we might contribute to the sustainability movement. We discuss his integral role at Carbon Collective Investing, where he crafts innovative strategies to integrate sustainability into traditional financial systems. Explore how leaders and innovators across sectors are redefining sustainable business practices, transforming challenges into opportunities for a brighter, greener future. This episode isn't just about investment; it's an invitation to align your values with your resources, and to envision the future you wish to see.

Breene Murphy, President, Carbon Collective, is the first online investment advisor dedicated to solving climate change. With a strong background in finance, marketing, and climate, Breene has been a passionate volunteer with Citizens' Climate Lobby for 10 years, even helping pass climate legislation. He’s also the director of the ecoadventure documentary series *Seven Crossings* with big wave surfer Jamie Mitchell. Breene enjoys connecting with the climate community and sharing insights on climate action through speaking engagements and podcasts.

In This Episode: 

• (00:00) How Breene got to his current role
• (05:24) Breene’s stylish and energetic grandmother - a huge inspiration
• (08:50) Storytelling and behavioral economics, a gateway into finance
• (12:00) ESG and the Carbon Collective, the lived world vs. public markets
• (17:10) Looking forward instead of at the status quo, changing fiduciary best practices
• (20:00) Where we are now in investing, opportunities for shareholder engagement
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About the show: 

The Age of Adoption podcast explores the monumental transition from a period of climate tech research and innovation – an Age of Innovation – to today's world in which companies across the economy are furiously adopting climate solutions - the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age. Access more curated content on the subject by visiting, www.ageofadoption.com.

This podcast is brought to you by Antenna Group, an award-winning integrated marketing, public relations, public affairs and digital agency that partners with the world’s most exciting and disruptive companies across cleantech, mobility, real estate, healthcare, and emerging B2B tech sectors. Our clients are transformational and distinguished corporations, startups, investors, and nonprofits that are at the bleeding edge of the Age of Adoption. Visit antennagroup.com to learn more.

Resources:

Breene Murphy LinkedIn

Carbon Collective

Antenna Group

Age of Adoption Website

Keith Zakheim LinkedIn