Between me&you

In this special episode of Between me&you, Louise interviews Matt Eamer of creative agency me&you about why “just doing design” isn’t enough and how brand work should start by identifying the real challenge, not just changing logos or colours. Matt explains why brands are more important than ever for cutting through market noise, and how effective positioning often comes from uncovering truths already known by internal teams. He also shares why the agency focuses on organisations doing good, shaped by charity-sector work and his lived experience with bowel cancer.

In this episode of Between me&you, we chat with Brant, founder of Ecce, about why large-scale digital transformation projects often fail and how to deliver them successfully. Brant explains that failures commonly come from rushing to the end goal, unclear deliverables, lack of a client-side project owner, ego, changing priorities, and uncontrolled scope creep and budgets.

Communications expert Gina Hollins of Hollands Associates shares how comms leaders can make their message “unignorable” in earned media. She explains why PR success requires resilience to rejection and being ignored, a mindset shift from pleading for coverage to delivering value to journalists, and why follow-ups often secure wins.

In this episode of Between me&you, Matt speaks with Anna Laird, strategy partner and people and culture lead at Stick and Twist, about her 20+ year marketing career and why she joined after burnout during COVID, bereavement, and an agency culture driven by selling head hours. Stick + Twist is built around value and impact, actionable strategy, and organisational readiness, with a flat, collaborative structure, heavy investment in training and coaching, and initiatives like the Stick and Twist Academy. Practical takeaways include two insight frameworks (the sieve and the mine), validating sources, and “story selling” to win stakeholder buy-in, plus sharing early and raw thinking and editing strategy to fit stakeholder needs.

In this episode, we are joined by Darren Harding, Director and Head of the Charity Division at Richard Place Dobson. Darren talks about his extensive experience working with charities, the complexities of accounting and financial management in the charitable sector, and the importance of strategic financial planning. We delve into the foundation he helped set up, the RPD Foundation, and its role in supporting charities. Darren also shares insights on turning financial management from a necessary cost into a vital investment for growth and impact, and provides practical advice on dealing with VAT, cybersecurity, and the importance of collaboration. Don't miss this informative discussion that's packed with valuable insights for charity leaders and financial managers.

In this episode of Between me&you, we explore the potential of Google Ad Grants in transforming digital strategies for charities. Matt is joined by Ollie, the founder of Farrer, an agency dedicated to enhancing the digital presence of charities. They discuss how charities can leverage Google Ad Grants not just for fundraising, but for valuable learning and testing. Ollie shares insights into the five-step process he uses to maximise the effectiveness of Google Ad Grants and debunks common misconceptions about these tools. Join us for actionable tips and expert advice to improve your charity's online impact.

Matt sits down with AI expert Doug Ayres, to discuss the evolving impact of AI on businesses and charities. They delve into practical applications, such as AI-powered chatbots, and speculative future developments. Doug also introduces 'Chat2Impact,' a new conversational AI tool tailored for nonprofits, highlighting its implementation, benefits, and insights it offers. They offer a deep dive into AI's potential disruption of knowledge work and its longer-term societal implications, while encouraging a balanced and informed approach to embracing this technology.

In this episode of 'Between me&you,' join us as we chat with Chris Nicholas of Sumwot, an ethically-driven marketing agency. We dive into the importance of original thinking in marketing and share ways to implement and persuade others to embrace new and original ideas. Chris unveils how Sumwot evolved from social campaigns to standing out in the market by partnering with ethically-driven businesses. Tune in to hear unique marketing strategies, lessons from the field, and the balance between short-term wins and long-term brand building.

In this episode of 'Between me&you', our guest Matt Trudel from Truer delves into the essentials of UX and UI with a special focus on performance design. We explore practical strategies to optimise website visitor engagement and conversion. Matt shares his journey from graphic design to performance-focused user experience, common challenges faced by businesses and non-profits, and top tips for improving website effectiveness. Learn how to design sites that not only look great but also guide visitors seamlessly towards desired actions. Join us for an insightful discussion packed with expert advice on enhancing your web presence.

In this episode of 'Between me&you' we delve into the connection between psychology and branding with special guest Reveille Paul, a graphic designer and social media manager with a background in Psychology. Reveille discusses how psychological principles underpin successful brand identity and visual design, emphasising the importance of emotional connection, storytelling, and cultural influences. We explore the differences between charity and corporate branding, the impact of strong visual elements on social media, and the psychological strategies that can make or break a campaign. Tune in to understand how you can leverage psychology to create meaningful connections and elevate your brand.