Imagine always visiting a beauty counter, only to leave empty handed because there aren’t any products for your skin tone. Today I’m speaking with co-founders Shellise Josephs and Kadene Brown of the company they call BE.U.TYMRK.D. It’s an online marketplace that curates beauty products for black women, so they can be exposed to black beauty brands often missing in retail. We discuss how their accidental meeting in a ladies room led them to partnering up to better address representation for women of color in the beauty industry.

 

Some highlights of what we cover:

• How their curated subscription boxes are a creative solve to a long-standing problem
• Why it’s critical for customers to see themselves in a brand’s promise
• How equal product representation starts with inclusive hiring at the brand, retail and ad agency levels

Check them out: https://beutymrkd.com/

 

About Shellise and Kadene:

Shellise Josephs is the Co-Founder of BE.U.TYRK.D and an Executive Director at Morgan Stanley. Shellise has a B.S. in Finance from the University at Buffalo and an M.S. in Finance from John Hopkins University. She has over 10 years of experience in Financial Services and Consumer Regulations.

 

You can connect with Shellise via Linkedin:

https://www.linkedin.com/in/shellisejosephs/

 

Kadene Brown is the Co-Founder of BE.U.TYMRK.D and a Senior Manager at Morgan Stanley. Kadene has a B.S. in Finance and Marketing from Suffolk University and an MBA from Fordham University. She has over 10 years of experience in Financial Services and Big 4 Consulting.

 

You can connect with Kadene via Linkedin:

https://www.linkedin.com/in/kadeneybrown/

 

If you’re a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

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